Search engine optimization (SEO) is how your website gets found online. By optimizing your site’s content, structure, and keywords, SEO helps your business rank higher in organic Google search results — bringing more potential clients to your site organically. A strong SEO foundation turns your website into a long-term growth tool that keeps working for you.
But modern SEO strategy is always evolving. SEO is not a 'one time' thing, it is a process.
SEO itself can mean many things:
Technical SEO: Solid Infrastructure & Visual Hierarchy - How the site is built and maintained.
On-Page SEO: Strategic Copywriting - What we say and how we say it on the site itself.
Off-Page SEO: Digital PR & Backlinks - Who is talking about us online? Are they linking back to your site?
Google preferences regularly updated, helpful content. This means regularly creating new site content — just like you do for your social media. Unlike social media though, you can update existing content to build on past gains! This pillar content you create on your website can then be repurposed as micro-content across social platforms. Adding fresh, relevant content to your website helps search engines (and your audience) know you’re active, credible, and offering value.
Today, that content doesn’t just show up in search engine results–it can also surface in AI-powered tools like Google Gemini, AI Overviews, and ChatGPT. Large language models (LLMs) are increasingly shaping how people search and discover businesses online. So now, SEO also means thinking about GEO (Generative Engine Optimization).
It's a lot for one business to manage and track on it's own! That's where marketing companies like Ash Mera Studio come in. Interested in learning more? Book a Discovery Call.
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